WHO WE ARE
How it all started
Dura-Bump was founded in 2010 to address the current shortfalls in road safety in South Africa.
Tried and tested, our traffic calming measures have become the go-to products in the traffic safety industry for speed control and community safety.
KONRAD DE WAAL
An entrepreneur and problem solver by spirit, Konrad started Dura-Bump putting people and communities first.
Throughout the decade as the business has grown, one product expanded into a whole product and service suite where he strives to empower people and improve communities across Africa.
He is highly valued by peers and clients for his people skills, hands-on approach, respect and integrity. The goal of UpThe Road operations is to keep members of communities road safe and to uplift, share skills and create job opportunities to give back to the communities where we live.
“To build successful businesses, we need to surround ourselves with people whom are aligned with our personal vision and values.”
Konrad de Waal
OUR MISSION STATEMENT
We believe in tailored innovative solutions where we include local communities to create jobs and uplift people
It is our way to give back to the communities whilst continuing to evolve according to our clients' demands.
We have more than 10+ years in the road industry. We keep on expanding our knowledge as the market changes.
We adapt our products and services to the latest technology and market demands.
To run businesses successfully we must integrate our communities in every aspect that we can.